Welcome to Webtrends Social!
This is the Apps dashboard section of Webtrends Social. From here you can:
- Create fully customized apps from dozens of templates with the DIY app builder
- Collaborate other team members on creative and tracking performance
- Measure every view, click, and fan demographic when someone interacts with your app
Note: you are under the '' user view. If you wish to manage your Pages & Apps in collaboration with your team members, make sure to switch to the organization view in the header menu.
Note: you are under the '' organization view. All Pages & Apps added here will be shared with your team members.
Build your first App!
Choose an app from the gallery and immediately start tailoring it to your brand or business with the simple to use drag-and-drop interface.
Key Metrics
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- Views
- Number of times your app's page has been viewed. A view is similar to an ad impression.
- Engagements
- Number of app engagement actions performed by visitors.
- Shares
- Number of app share actions performed by visitors.
- Click-throughs Number of times users clicked on any item (text, image, ...) in your app
- that has been set up with a redirect link.
- Facebook Unique Users
- Unique number of Facebook users who have viewed or engaged with your app. This data is provided only for apps that have been deployed to Facebook via the advanced publish mode. The data comes from Facebook Insights Analytics and is only available in United States Pacific Time (PT) time zone. This data might be delayed up to two days.
Events
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- Engagements
- Each app has its own set of engagement actions. For example: 'Choose Gift', 'Answered Question'…
- Shares
- On Facebook, two different types of share actions can be applied: 'FB Share' is a post to the user's own Facebook wall, 'FB Share with Friend' is a post to the user's friend's wall.
- Click-throughs
- Each click-through metric is referred by the image label or text setup in your App with a redirect link.
Demographics
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- Demographics
- The demographics data is only showing if: 1/ Facebook Profile Permissions have been turned on in the App settings 2/ User has setup the corresponding data as public in his profile
- Age
- Visitor age data comes from the birth date field setup in the public profile of the Facebook-connected users.
- Gender
- Visitor gender data comes from the gender field setup in the public profile of the Facebook-connected users.
- Relationship
- Relationship status data comes from the relationship field setup in the public profile of the Facebook-connected users.
- Platform
- Number of app views per platform. The platform is the type of computing environment the app has been deployed to: Facebook or Microsite for Social apps.
- Geography
- Number of app views per geographic region: continent, country, state. To zoom in and out, click region names in the breadcrumb, or click on the map. If the App is deployed on Facebook, the geographic data comes from the region field setup in the public profile of the Facebook-connected users. If the App is deployed on Microsite, the geographic data is calculated based on the user IP.
World »
North America »
United States
