Welcome to Webtrends Social!
The Campaigns dashboard puts your finger on the pulse of your promotions through our coveted access to the Facebook Ads API.
With campaigns you can track conversions and actions between your Facebook Ads and Facebook Apps across any of your fan pages.
Create your first campaign!
Connect your Facebook Ads account with Webtrends Social and setup tracking between your Ads and Apps.
Create a Campaign
Campaigns
View, Create, and Edit your Conversion Campaigns: Ads -> Apps -> Actions
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- Ad Views
- Total number of times your ads have been viewed on facebook.
- Ad Clicks
- Total number of times your ads have been clicked on.
- CTR
- Click-through rate for all ads in a campaign.
- App Views
- Number of times your apps' pages have been viewed. A view is similar to an ad impression.
- Actions
- Number of times the specified actions were performed.
- Action Rate
- Actions divided by app views.
- Avg CPC
- Average cost per click across all of the ads in your campaign.
- eCPA
- Average cost per click multiplied by the action rate.
Connect to Facebook
To create your Ads / Apps / Actions campaign, please connect to firebook first:
Pick Ads
Pick the Facebook Ads from your Facebook account that are part of this Conversion Campaign.
Select the ads as part of your Webtrends Conversion Campaign:
Please pick at least 1 ad.
Error
You are signed in to facebook as one user, but your account is associated with another.
